A Seminar in Music Business Strategy with Berklee Professor John Kellogg

In this clip from www.artistshousemusic.org - John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses matters of strategic interest to anyone starting out in the music industry, whether on the music or the business side. He addresses what the industry is likely to look like tomorrow and how that will change who gets paid and for what, how to use new media methods to get your music to your fans, how to network in the industry effectively, when you need a lawyer, and how to protect and monetize the songs you worked so hard on writing.


25 Responses to “A Seminar in Music Business Strategy with Berklee Professor John Kellogg”

  1. Anonymous says:

    Very insightful information, great video. Get your notepads out.

  2. Anonymous says:

    Very informative…

  3. Anonymous says:


  4. Anonymous says:

    Show me support I’ll do the same check me follow my account here –

  5. Anonymous says:

    well spoken…

  6. Anonymous says:

    gus fring?

  7. Anonymous says:


  8. Anonymous says:

    Thanks for another awesome upload. Would it be alright if I sample some of
    these quotes to use in a new song?

  9. Anonymous says:

    It helps to have a lot of friends on facebook and twitter for social proof,
    check out biggercrowds.comOH Yeah! Seriously it works.

  10. Anonymous says:

    Yes. The music industry has changed since apple and internet appeared but
    the introductory seminar from this professor gives quick useful insights to
    think about when You know nothing about this. Good introductory class

  11. Anonymous says:

    how does this only have 37 views? GREAT and educational

  12. Anonymous says:

    Awesome wisdom, and guidance. Thank You!

  13. Anonymous says:

    Look into the book called “all you need to know about the music business”
    its a big help as well.

  14. Anonymous says:

    what year is this from? sounds like… 2006 or so?

  15. Anonymous says:

    insight and awesome wisdom. thanks a million

  16. Anonymous says:

    This is great info. Thanks for sharing. I have a ton of videos about music
    licensing and how to get music in tv and films. Check out my channel if
    you’re interested.

  17. Anonymous says:

    very quiet

  18. Anonymous says:

    Excellent video – I’ve subscribed and will work my way through more AHM
    material. Are there any plans for a video about the copyright issues that
    can typically arise from remixing projects (I mean legitimate ones)? And
    what happens when there has been no formal written agreements about such
    rights, especially as tracks are now easily available throughout the world
    on iTunes and other services. RJ

  19. Anonymous says:

    Great Great Video

  20. Anonymous says:

    Really good interview, thank you

  21. Anonymous says:

    THANK YOU for sharing !!!

  22. Anonymous says:

    Love this video

  23. Anonymous says:

    You are most welcome!

  24. Anonymous says:

    The music industry has changed forever: Watch the video Major Artist
    Blueprint: How to attract labels, generate more fans and make $100K a month
    all without a label!!! Go to walter rahim.com to learn more!!!

  25. Anonymous says:

    Awesome, very informative, thanks for sharing!

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