Ways To Use An Online Classifieds To The Benefit Of a Small Business
Free classifieds are good tool to use to grow your business. Most classifieds are free to use and therefore extremely economical and easy on the business budget. Another advantage is that most classifieds are easy to access, but the key is to find the right classifieds that will work for your business. Classifieds like Gumtree, Look Classifieds and Bondi Classifieds are among the most popular today and can help you grow your business.
Even though these classifieds are free, it is a good idea to subscribe for a premium membership if you business budget allows it. The simple reason for this is that paid ads generally attract more click views than free ads. Paid listings are given priority and are usually listed at the top of the page or along the page margins. Thus, they are among the first to be seen and read by readers. Paid ads start as low as $20 per month. This is extremely affordable even to a small or home business.
When advertising, you should work with a registered business name so that your business is a legitimate entity. This gives more power to your business as some readers may wish to check up on the business at the Department Of Fair Trading before they make a purchase. They want to know if a particular business is trustworthy.
To catch the eyes of your readers on any classified listing, you need a catch phrase that describes your business in the fewest words. It describes what your business has to offer in a simple sentence. The catch Phrase can make or break your business. You should also include logos and pictures.
To get the most out of your classified ads is to make sure you use the right classifieds for your business. It is no use to place an ad for Flowers in a classifieds that deals with Car Sales. Not only that, when you decide on a classifieds make sure have you used the right category for your business as well.
If you want to grow your business in the true sense, it is most useful for your business to place your ad into multiple classifieds online. There are many general classifieds on the web that have a good selection of categories to choose from that will be ideal for your business model. The reason to use multiple classifieds is simple. First, you get your business name out there online. Second, more readers will see it and possibly call you for your product or service.
Along with the catch phrases and the business description, you need to pay attention to a number of other things too.
1. Make sure your ad is not too long yet not too short to sound incomplete and incomprehensible. You need to consider the reader. They can be very impatient. If it’s too long they may leave and if it is too short, they may not understand what you are offering and leave again.
2. Include any coupons, special deals or guarantees you may be offering.
3. Include information on trading days and time.
4. Include all your details. Business name, Business address, Domain name, your name, Phone number, Email address, Skype Address, Facebook address, Twitter address. You need to provide as many contact details as possible, not just your email or phone number.