The Most Important Component of Your Brand

Here’s a hint: it’s an intangible that, more than anything else, can transform your business and personal brands

I’m often asked by solopreneurs to share the magical piece that makes a great brand. It’s not what you might think.

It’s not the business idea, although that is very important. A strong business platform is also key to developing a great brand, as is a compelling logo and correlating design.

The most important component of your brand is understanding your Personal Energy Archetype™.

In my years of working with clients in all types of businesses, knowing one’s personal energy style is absolutely critical to brand success. Your Personal Energy Archetype™ is the energetic template given to you at the moment of your birth, which sheds light on how you show up in the world – and how you respond to your environment.

In my business practice I use an ancient eco-science, a form of Feng Shui [insert link to previous post], to provide my clients with the keys to their energy blueprint. The personal manifestation of these energy patterns create your Personal Energy Archetype, which is unique to you.

A powerful tool for understanding

Why is knowing your Personal Energy Archetype™ helpful? When you understand your Personal Energy Archetype you can align your business (and your life) with your authentic self.

When you learn to work with your personal energy style, you become more authentic and more powerful in your life and your business – and you honor your nature, not work against it.

Can you see how this is helpful for your personal brand, as well as your business brand?

Solopreneur, You Are Your Business

As a solopreneur, often you are synonymous with your business. How you show up and how effectively you manage the business (and yourself) are important.

When you have clarity around your personal energy style and integrate that with your business, you can manage your business more efficiently and effectively. Why? Because everything in your business is congruent with who you are.

Know thyself

There’s a danger in not knowing your archetype. If you’re not clear on your energy styles, or unsure of how these mesh with your core values, you can expend energy in unproductive ways, make decisions that aren’t congruent with who you are and forge relationships that may not support you.

When you really understand and grasp your personal energy styles it can help you to live in a way that is open and authentic. When you’re aware of your patterns and behaviors, you become more present in your life. You can claim the pieces that help you to be the best version of yourself, and you can examine those parts that prevent you from that.

When you become more congruent with your relationship with self, you can be more present and genuine in the relationships that you have with others. Sure, this is important for your personal brand, however, all of this is transferable to your relationship with your business. Being deeply aware of who you are and how you function makes you a more effective businessperson.

For soul-centered entrepreneurs, being aligned with your personal energy and values matters. Of course your business needs to be grounded in solid business principles. However, if your business isn’t congruent with who you are at your core, everything about business can be a challenge.


Author: MixoBiz

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