SEO Tips: Ensure That Your Webpage Titles Stay Same In Google Search Results
SEO (Search Engine Optimization) Professionals have had one common query from clients: “Why does the title of my webpage appear different in the search engine results from the one which we had entered?” Google’s Matt Cutts recently solved this query in a Google Webmasters Video, where he discussed the ways in which Google decides the title that is to be displayed in the search results. Let us analyze them here.
The first focus is on short length. A title, which is shorter in length, is more likely to be selected by Google to be displayed. Longer titles, which continue beyond the visible range, often fail to provide a complete overview of the page. In such cases, it is more likely that Google will search for alternative options. Looking at the space within which the characters are visible in the SERPs, a character limit of 50-60 seems ideal for ensuring that the title, which you have designated to your webpage, appears as it is.
Another criterion, by which Google judges the worthiness of a title, is how well it describes the webpage and the website of which it is a part. This requirement, along with the need of keeping the title short, is the real challenge for SEO. To be able to provide an inclusive description, within a short title, is a trick which not everyone can master. The reason for this criterion is to felicitate the user, so that he is able to decide whether his search query will be adequately solved by a visit to the webpage. From the point of view of the business, a title, which provides a proper description, would increase the relevancy of the clicks ensuring a low bounce rate.
Relevant to the Query
The content of any website is ideally designed as a solution to the requirement of the clients. This is why the relevancy of the key phrases or keywords plays an important role in deciding its quality. The title should be able to do justice in portraying the relevancy. For example, if the content of your company’s webpage talks about its experience in the relevant industry as an USP, it is likely that it will appear in results of searches made for experienced providers in that particular industry. It would benefit the user if the title of the page also mentions the providers as being highly experienced. Such a title would also increase the chances of the link being clicked.
If the title of your webpage meets the above conditions, it is very likely that Google will make no changes before displaying it on the SERP, as it is. This would be a vital achievement by the SEO Service Provider, as the power, of keeping the decided title intact, would ensure the ability to portray the business in the manner desired by the management. An interesting question which arises is, “What does Google do, if the above requirements are not met?” On such occasions, Google will take extensive steps like looking at the content of the webpage, use the open directory project, or even look at the links that point to the page. Thus, when the hunt for an appropriate title is so much important, the SEOs would do well to ensure that Google does not have to look anywhere else. The most important factor, to be considered here, is the convenience with which the user can decide the most appropriate option out of the displayed results. To sum up, a short Webpage Title, which provides an exhaustive description of the webpage and the website, in a manner that offers a relevant solution to the queries which the keywords seek to address, is what should be aimed by the SEO Agencies.