How to Develop a Strong Brand Voice for Your Brand or Company

What is brand? A brand is the connection of customers’ expectation and their experience, it’s simple meaning of reflection of company identity and reputation. What is branding? A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company...

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Blogging for Your Brand

Having a quality blog is one of the best tools for building your brand; this is the voice of your organization. Blogging can help establish credibility and can give your target audience a reason to connect with you. Unfortunately, many businesses are neglecting their blog. Some fail to blog consistently, due to fears of blogging incorrectly. Here are some tips to help: 1. Remember Your Blog is about Your Audience, Not You. A mistake...

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The Most Important Component of Your Brand

Here’s a hint: it’s an intangible that, more than anything else, can transform your business and personal brands I’m often asked by solopreneurs to share the magical piece that makes a great brand. It’s not what you might think. It’s not the business idea, although that is very important. A strong business platform is also key to developing a great brand, as is a compelling logo and correlating design....

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The Bare Minimum You Need For A Brand

When I say the word “brand” people often cringe. It’s such an ambiguous word and can mean so many different things. Brands are also perceived to be very complex. After all, doesn’t one major soft drink company spends millions per year on building their brand? How can a coach or solopreneur expect to build a brand on their shoe string budgets. The answer is that, you don’t need to spend money at all. One...

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Top 3 Factors That Make a Business Successful

There are many different things that can contribute to a business being successful. With the hundreds and thousands of businesses starting every day, it is very easy for your business to fly under the radar. Let’s be honest, it is not easy growing a successful business, but if you use these 3 factors to your advantage then your business will stand out. Originality: Originality is one of the few things that can make your business...

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Lower Advertising Costs While Increasing Brand Recognition Using Customer Based Marketing Tools

Small and medium sized local businesses face many challenges in today’s highly competitive world. Gaining brand recognition while establishing and retaining a strong customer base is paramount when considering a company’s success and growth. When offering exceptional custom relations, quality products and/or services word of mouth advertising is statistically the best marketing tool to help your brand be recognized. The...

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