Is Your Company Using Graphic Design Correctly?

Is there any doubt about which company sells the Starbucks Coffee? There are companies that are using graphic design so effectively that their company name no longer needs to be listed on their marketing materials. A logo or graphic are all customers need to see to know what company is advertising their newest product or service. Following is a list of three top points to utilizing graphic design correctly in your branding strategy....

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8 Tips for Awesome Agency-Client Relationships

If you are working with an advertising agency, then you want great work in exchange for your investment of money and time. Every business to business work relationship is a two way street. In order to do great things together, each party should be educated about each other, the project being created, and expectations about that project. 1. Let them work Since you’ve hired professionals to help you complete a job, let them to do...

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Spread Brand Awareness With Eco Friendly Promotional Products

Climate change is affecting the environment in various ways. In trying to limit this impact on the environment, business owners so their share to avoid harmful effect of climate change by changing their current mindset into an Eco-friendly one. These business owners did this by implementing some ecological tactics in their brand promotion. Integrating Eco friendly substance to the business is the best way to make a direct statement to...

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3 Key Elements That Define an Effective Label Design

Knowing the key elements that define an effective label design is extremely crucial. Simply getting templates or cheap designing software will not help you to avoid the problems in label design. The role of a label designer holds paramount importance, especially in the condition where the specifications of the label need to be matched with certain standards. The designer is well aware of the finer nuances of an effective label design...

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Creating an Amazing Brand on a Budget

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a fortune to do that. With social media and inbound marketing being at its most popular, there are so many ways that you can brand your business effectively and inexpensively. Getting your business’s name recognized The first thing that you need to determine is your...

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Do Promotional Products Still Work In the Internet Age?

If brand recognition is anything to go by, attaching positive impressions to your company’s name is actually much of a big deal. Sometimes there is no better way to quench skepticism from people in the outside circle than to give them a taste of your products or services with no strings attached. Overall, it raises a high concern on the effectiveness of promotional products in an era of technological revolution. Though you may...

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