3 Key Elements That Define an Effective Label Design
Knowing the key elements that define an effective label design is extremely crucial. Simply getting templates or cheap designing software will not help you to avoid the problems in label design. The role of a label designer holds paramount importance, especially in the condition where the specifications of the label need to be matched with certain standards. The designer is well aware of the finer nuances of an effective label design which will help you to achieve your marketing goals in the best manner possible. Here are the 3 most crucial elements that define an effective label design.
Spacing of the Label:
While it is true that the name of the product always stays in the limelight, the label is the one which provides crucial product information and is usually placed alongside the brand name. Even if your product has one distinguishing feature, make sure that you mention it in the label. The brand name does not justify the use of the largest typeface. You can always highlight it with the use of contrasting colours. The way that our vision perceives the information on the label largely depends upon the orientation of the label itself.
For horizontal orientations, the sight is drawn towards the top right hand corner. For vertical orientations, the sight is drawn to the top section. This is one of the reason why the information presented in the centre of the label is made bold so that the vision falls upon it. It is important that every space be utilized optimally. When you have limited space, you need to use colour, shades and lights to your advantage for optimizing the information which needs to be given priority. Hence, it is important to understand the basic mechanism of label design in keeping with the available space.
Precision of the Label Design:
The key to an effective label design lies in the way things are presented. Simply emphasizing the logo will not help you to achieve the desired impact. There needs to be a valid and well thought intent behind it. The golden rule for ensuring design effectiveness is to make everything as specific as possible and every aspect needs to be deliberate. It is not suggested that things be left to chance. You can always check out any successful label. Each and every one of them will have a properly planned structure with well thought of designs. This is the level of precision that needs to be abided for the design process.
The size of the typography used in the design is an important element that is often misused. While they may be no definite way to describe which approach would work best for the label, there is always the possibility of analysing the effectiveness of existing labels that have been successful in the market. A good example to understand the possible confusion created in this would be the decipherability of content. It is possible that lack of appropriate decipherability could deter users from getting interested in the label, this very flaw at times becomes the very subject of interest. People get curious and it is this curiosity that pushes them to find out the information hidden in the fine prints. The best way to approach this dilemma is to have faith in your artistic insights before moving ahead with your plans.
Colour Theme of the Label:
Colours need to be used rather wisely as using similar colours as the content of the product could render the label as faded and ineffective. The entire concept behind using colour themes and various combinations is to make the label appear bright, appealing and interesting at the least. You have a finite window to get the attention of the customer as there would be several other similar products lying there. Not being able to get the attention of the customer is a big problem, especially considering the design’s role in the marketing of the respective product. You can be as cheesy, innovative, humorous or straightforward as possible as long as you prevent the label from becoming rather boring.