Google Adwords (Pay Per Click Advertising)
AdWords differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, standard pricing model relies on a cost-per-click (CPC) based auction:
How much you invest is up to you
You’ll start by choosing a daily budget that you’re comfortable with, and that you can change at any time. There’s no minimum spend, and you’re not locked into a contract.
Only pay for results
With ads on Google, you're not charged when your ad is displayed – only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.
You're in control of your cost per click
Cost-per-click prices via an automated auction system. As an advertiser, you get to specify the maximum amount (max CPC bid) that you're willing to pay for each prospective customer that visits your website by clicking on your ad. This bid then determines how high up on the search results page your ad appears, which eventually determines how often people notice and click on your ad.
Relevance pays off
Your bid isn't the only factor that counts. AdWords rewards more relevant ads with a higher Quality Score and a higher ad position. So even if your competition bids more than you, you can still win a higher position – at a lower price – with highly targeted keywords and ads. Thats why you will need a professional help to set right keywords and landing pages, so you can get better results at lower prices.
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